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Implementing effective SEO strategies helps your website rank higher on search engine results pages (SERPs). This ensures that when potential customers search for products or services in your industry, your site is more likely to appear. Consistently showing up on the SERP builds brand awareness and significantly increases the chances of attracting new visitors and converting them into customers.
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SEO Is A Cost-Effective Advertising Strategy
Some SEO-related tools such as the Google Keyword Planner and Google Analytics provide quantitative data to help you understand your market, analyze the trends, and know your competitors’ standings. It helps you identify popular and valuable keywords so you can decide how to structure or revise your content.
Even if you don’t have directories you want to disallow from indexing, having a robots.txt file is a best practice since it also points crawl bots to your sitemap.Not sure if you already have a robots.txt file? Go to yourdomain.com/robots.txt. If you see a file, you’re all set. If not, Yoast can help you generate one, or you can manually create one using a text editor and upload it to the root of your domain. Once your file is in place, use Google’s tester tool to verify everything works correctly.
